How to Build and Market Successful eCommerce Websites?

To get ideas on what to sell, you can look up what’s already selling or see if there’s the possibility to intersect the idea with a mass market.

Let me mention a few free and paid tools to research for what’s selling,

Free Tools

Some of the free tools are,

Google Trends

This helps you to look into Google’s massive search data.

Google Keyword Planner

Once you have a product idea in mind, you can go to Google’s own Keyword Planner tool and get specific keyword searches. And also a comparative data range of the number of searches that term gets every month and an estimate of how much it would cost per click on the ad: http://bit.ly/2GmbElH.

In addition to the number of searches, you have to pay attention to the cost per click. If there are plenty of related search terms with ‘buyer intent’ that’s a good sign.

Shopify

Shopify is a third-party ecommerce platform where you can set up your own store with their system. You need not worry about stuff like web hosting, installing the ecommerce store, integrating payment providers, etc.

Social media searches

You can make use of the power of social media search using Facebook, Twitter, and Instagram for terms like ‘free shipping’, ‘limited time offer’ or ‘limited offer’ or hashtags like #offer, #specialoffer, #discount, #deals. etc..

Store Design: traditional vs funnel

This is another important factor for running successful ecommerce websites.

Of late, ‘Internet Marketing’ (digital marketing) community based ‘direct response’ sales website approach has come up.

The ‘direct response’ approach for ecommerce websites has a page containing only one product offer and no other links to any other products. This leads to what is known as ‘sales funnel’ or an ‘ecommerce funnel’. Because you are funnelling a visitor through a tightly controlled series of pages and offers.

It is up to you to choose between traditional ecommerce or funnel.

Self-host or remote host, a predominant factor for running successful ecommerce websites

You have to decide whether you want to host your ecommerce store yourself on your own webservers, or whether you want to use a third-party company to handle everything for you.

Self-hosting: platforms

Traditional eCommerce

If you intend to set up a traditional ecommerce store, then the two most popular options are to use a combination of WordPress + WooCommerce or Magento ecommerce systems.

Sales Funnel eCommerce

The below-listed self-hosted funnel page builders are either themes or plugins that work with WordPress, so they are able to be up and running for your ecommerce project just with a few clicks,

  • OptimizePress
  • Thrive Themes Architect
  • Instabuilder
  • FunnelKit GO
  • SiteOrigin Page Builder
  • Elementor
  • iElementor

You can choose from any above two to run successful ecommerce websites.

Website Security

Whether you are using WordPress, Magento or any other type of self-hosted system, it is extremely important you keep the core system and any additional plugins or theme files up to date. This will prevent hackers from exploiting any bugs or security holes in the software.

Risk Management: Automating Website Backups

It will be a good practice to make sure comprehensive backups are regularly made for your website. Especially, if you are constantly adding new items and content to it.

Secure Socket Layer Certificate (SSL or Secure Certificate)

When you usually view a website the connection between you and the website is not encrypted. This means any personal information you send via an order page or contact form on the site can be intercepted by hackers.

The simple solution to this is to have an SSL (Secure Socket Layer Certificate) or what’s commonly referred to simply as a ‘Secure Certificate’ installed on your website.

This encrypts the connection between the user’s computer and your website with the same level of protection that banks use and cannot be intercepted by hackers.

Traditional and Sales Funnel Platforms

If you want to set up online stores quickly without prior technical skills, there are many companies that offer you fully managed, hosted ecommerce systems. Through this, you can set your ecommerce and keep it running 24 hours.

Shipping and Taxes, essential for maintaining successful ecommerce websites

You can set up shipping rates by all manner of complicated rules and maths, and there are plugins where you can set up bespoke shipping options.

You need to remember to set up the shipping options so your customers can easily choose the right one for the item they’re ordering.

Moreover, different payment options such as using credit cards, easyaisa, Google Pay, etc. should be provided to your customers. Hassle-free checkout processes are important to provide a better customer experience.

Furthermore, all top ecommerce platforms have built-in functions to process appropriate taxes at the point of sale.

Site Design

Some of the essential design elements to be in place on every product’s sales page are,

  • Removing the homepage slider
  • Good product image quality
  • Lifestyle product imagery
  • Customer reviews
  • Showing related items
  • Countdown timer and
  • A clear call to action

A good looking landing page with user-friendly features is important to attract customers.

Providing options for live chat will also boost your customer services.

Good site design boosts your chances of running successful ecommerce websites.

Social Media Marketing

If you have to be where your customers are then you have to be on Social Media. With ecommerce, you can capitalize on social media platforms such as,

  1. Facebook
  2. Instagram
  3. Twitter
  4. YouTube
  5. Pinterest
  6. LinkedIn and
  7. Snapchat
How to Build and Market Successful eCommerce Websites?

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